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Michelin, official technical partner of Gran Turismo 7

Michelin innovates for a better PlayStation GT7 immersive experience on your screen.

We started our video games journey in 2000, with Michelin Rallye Masters – Race of Champions. This journey was born of a strong passion for cars and motorsport. Thanks to this legacy, and since 2019, we have been the official technical partner of Gran Turismo and the Gran Turismo World Series.

Innovation on the road and beyond is in Michelin's DNA. It was only natural for us to bring something extra to the game, to the players... In 2021, we assisted Polyphony Digital in creating the tire strategy for the Gran Turismo World Series, a strategy that brings a unique flavor and show to this competition.

In 2024, we are taking our technical collaboration a step further. For the first time, we shared our design data with a video game, allowing all Gran Turismo players to enjoy a visual experience like never before. With the new July update, players have access to a wide range of official designs from the MICHELIN Pilot Sport line, from the to the MICHELIN Pilot Alpin 5, including the customer racing ranges.

They are now able to experience the visual impact of innovations like Velvet Touch, which makes this range so iconic in addition to its performance, within Gran Turismo.

MICHELIN's past linked with the future

In 1895, the Michelin brothers entered a purpose-built car in the Paris-Bordeaux-Paris motor race to prove the performance of air-filled tyres. Since that storied race, we achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 27 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 FIA World Rally Championship victories. MICHELIN is the first tyre manufacturer to partner with a game developer and eSport series, with the goal of transferring real-world technology to the virtual world driving experience.

Creating an innovative interaction to bring together gaming, car and tyre Enthusiasts

  • A perfect match

    Gran Turismo is the global reference for virtual driving experience, and we are the global reference brand for high-performance tyres.

  • A shared passion

    MICHELIN has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world.

  • A digital adventure

    With Gran Turismo, we demonstrate our digital leadership in mobility.

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Enjoy a unique driving experience

with tyres tailored to your needs. Find yours!
  • Michelin Pilot Sport Cup 2 R

    Summer
    Ultimate track performance made to last.
  • Michelin Pilot Sport 5

    Summer
    Get the most from your driving experience with the MICHELIN Pilot Sport 5 tyre.
  • Michelin Pilot Sport 4 S

    Summer
    Road exhilaration made to last.
  • Michelin Pilot Alpin 5

    Winter
    Road control made to last in severe winter conditions.

About Gran Turismo

Gran Turismo™ is a video game developed by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc. Having launched in Japan first in 1997, the multi-award-winning franchise is regarded as the best and most authentic driving simulator due to true-to-life graphics, authentic physics technology and careful attention to detail, Polyphony and its famed creator Kazunori Yamauchi have revolutionized the racing game genre.

GRAN TURISMO: BASED ON A TRUE STORY

Michelin is the official tyre partner of the movie